I would like to proposing bottled water’s label had illustration on it. You could see the label layout in here :
The label could be use for illustration or advertisement . It would had two parts, the first one for the logo, brand of water and another one for illustration / advertisement. They would be printed in one label. The part for illustration / advertisement is larger than for the brand. Design & size of the part for brand is same as original design ( logo, color etc ). It suitable for bottled with size from 500 ml to 2 L.
Example of illustration I mean is like these :
Here are the reason why the label design has two parts. You could see the label designs of Font Vella water at here :
Original Label Design
Limited Edition Label Design
We could see the Limited Edition Label of Font Vella, it look like is just temporary available in market and it was limited edition product. The illustration almost covered whole the label and it mixed with the brand's logo so when the illustration changing each time and used for long period of time, it might confuse their consumer. Some consumer may think each product is different because each product's label were different.
That's the reason why I created the label design has two parts in one label. First part for the brand’s logo ( original label design ) and second part for illustration. Although the illustration keep changing, the consumer still recognise the product, example when changed it each month.
The label could be place for local illustrator, graphic designer, artist showing their artwork. They could submit their illustration to water conmpany and if the companyr accepted it, they will get paid or water company request illustrator, graphic designer, artist to created illustration for the label.
It would be interesting If one day all of water brands in the world used label design like that, it would like stamp where we could see many of nice illustration on it.
I believed label had nice illustration able to increased the product sales. Consumer would prefer product with nice packaging. Later It could be collectible item too.
If it use for advertisement the water company able earn profit from the advertisement and it suitable for advertising campaign. My priority is for illustration and for advertisement is just alternative, water ccompany could choose want use for illustration or advertisement.
It wasn't problem if current bottled shape is not fit the label because it was PET bottle so it would be easily producing the shape that fit the label.
Here some of the label design :
© Herywan 2013